Get an Overview of Our Skills & Services
Reliable, Accurate, Quality-Controlled
High-Quality Leads Boost Conversions
Secure, Reliable Data Systems & Analysis
Verified Accuracy, Quick Retrieval
Trained Professionals at Your Service
Compliant with HIPAA & Most Payors
Experienced Support for Busy Paralegals
Overview of Our Company
See Who We Serve & What They Say
Our Clients’ Success is Our Success!
We’re Always Growing – Join Our Team!
Learn About Solutions Tailored to Your Needs
The Process of Converting to Outsourcing
Your Key to Growth Management
Beginner’s Guide to BPO Solutions
Information You Need to Succeed
Guides, Tutorials, & Tools
News & Outsourcing How-To’s
We Would Love to Hear From You!
All Inquiries Cheerfully Answered
Speak With Partner Suresh or Murthy
You are viewing Home ► All Categories ► Sales Lead Generation – Outsourcing to Increase Conversions
If you have not engaged a business process outsourcing (BPO) company for lead generation outsourcing, let’s talk about what your organization may be missing:
Without adding new clients or consumers to your customer base, your organization cannot grow. Finding new customers can be a time- and resource-consuming process.
Read on to learn how affordable it may be to outsource your lead generation efforts, make your in-house sales and marketing teams more effective, and boost your bottom line.
Lead generation outsourcing is the service of highly trained professionals – usually in a lower-cost labor market such as India – who focus on the client organization’s unique products & services, target markets, and decision-maker personas as they compile lists of qualified potential buyers.
In the simplest terms, here is a quick review of typical sales and marketing efforts:
In the simplest terms, here are the activities typically carried out to achieve sales goals:
Here are some issues most companies face when it comes to lead generation:
To be highly effective, your sales and marketing teams should be strategizing and selling – not sitting at their desks performing repetitive information technology tasks to come up with lists of possible new leads.
Outsourcing is the practice of contracting with a third-party company to hire, train, and manage the personnel needed to handle routine and repetitive business processes – which means that your in-house employees can focus on the big-picture initiatives that drive growth.
Lead generation outsourcing is defined as the engagement of a firm employing highly trained professionals, in a lower-cost labor market such as India; these workers focus on the client organization’s unique products & services, target markets, and decision-maker personas so they can compile effective lists of qualified potential buyers.
Lead generation is an ideal function to outsource because it can be performed remotely.
Sales lead generation professionals follow a process that has been developed after many years of experience:
Here are some of the methods business process outsourcing (BPO) companies use to generate qualified lead lists:
When you hire a top-quality BPO to generate sales leads, you are hiring a team of people who do lead generation every day. They are immersed in the work and are very good at what they do.
These researchers work under the direction of a project manager, with the support of expert data analysts and system engineers.
Although this team works virtually, you should expect them to engage seamlessly with your in-house staff – as if they were just down the hall.
Before they begin generating leads for you, all members of the team receive specialized training and orientation for the way your company works and specifications of the deliverables they will provide.
The following sections may give you a better idea of the people who do the work of lead generation outsourcing.
Responsibilities
Qualifications & Skills
Database Responsibilities
Project Management Duties (varies according to the client’s specifications)
Information technology outsourcing companies in India provide sophisticated lead generation to help grow your business and quickly meet your sales goals.
Too often, organizations rely on non-technical personnel to develop and manage lead lists. Without a background in database management, data analytics, and quality control, your list may not be reliable.
IT experts call this GIGO – “garbage in, garbage out”. Things like duplicate entries with minor differences, accidental deletions, and poor backup procedures can reduce the quality of your lead lists.
For the best results, a team of IT professionals should handle your lead generation activities.
As we have discussed, there are many reasons lead generation outsourcing makes sense to companies with aggressive sales goals.
Think about how your organization currently finds new customers, and look at the ways outsourcing may be the cheaper, more effective approach.
Turning data into money – that’s what lead generation is. You have the technology – the internet, the search engines, and the databases.
The increase in your conversion rate (and revenue!) is proportional to the skills and abilities of the people who handle the research and maintain the integrity of the data in your CRM.
You can control costs while increasing revenue by hiring a BPO firm in India where the cost of labor is much cheaper. You get the same level of services and expertise from Indian IT professionals as you do hiring a local in-house team, but at a much lower cost.
Lead generation outsourcing is attractive because it:
It’s all down to the data. If you do not have an expert data analyst on your staff, you may want to engage a top-quality BPO to provide business data analytics consulting to give you actionable metrics reporting.
Once you have a clear picture of the efficiency of your current sales and marketing efforts – like average revenue per customer, percentage of revenue from new vs. existing customers, market penetration and win rates – you can make an informed decision about strategic initiatives like outsourcing.
Look below for the downloadable paper, Make the Best Outsourcing Decisions for Your Organization, a checklist to use when interviewing BPO companies, and links to helpful articles that explain various parts of the process.
Do you have questions? We will do our best to get answers for you.
Now is the time to get expert advice from seasoned outsourcing and business analytics professionals for over 15 years.
At RAINBOW SOFTECH™, Suresh and Murthy are ready to brainstorm with you about your operational needs and goals for future growth, and how you can get all the qualified leads you can use!
Copyright ©2022 RAINBOW SOFTECH™ | All rights reserved.